ChatGPT, 
Claude, 
Gemini, 
Grok — all four for 
The Category Has Crossed The Adoption Line. The Next Round Belongs To Confidence.
Adoption is no longer the issue.
87% of small businesses already use AI. Continuing to argue for adoption misses where the market actually is. The opportunity now is helping owners use AI effectively.
The confidence divide is a revenue divide.
Confidence is the single strongest predictor of revenue success in this study. Owners at 10 out of 10 confidence see nearly 5x the revenue impact of those at 4 out of 10.
Human in the loop is supremely relevant for small businesses.
Only 6% of owners highly trust AI with their brand voice. Quality concerns and the fear of losing the human touch keep AI behind the scenes. Brand-voice controls and human-in-the-loop workflows are the price of entry.
Time savings compound into revenue over time.
78% save time every week. Businesses using AI for 2+ years see 2.2x higher revenue growth. The platforms that help owners stay with AI through the learning curve will own the compounding growth story.
AI search is already driving revenue for early movers.
13% already receive customers through AI search, and they see double the revenue growth. Meanwhile, 87% have not yet acted. The window to lead is open and closing.
The website is the new front door for AI discovery.
34% say their website is more important since adopting AI. Businesses that optimize for AI search report 3.4x higher revenue growth. The website is becoming the source of truth for AI-powered recommendations.
Agents and workforce shifts are the next frontier.
79% are aware of agents, only 16% have deployed one. Generic AI capabilities that lack precise understanding of small business needs and where they really need help will face an uphill road. Top selected priorities when considering using an AI Agent in the future included making website and SEO updates, running social media and Google ads and answering product questions and setting up appointments.